Sales Growth Tools, Tips and Best Practices

15 Key Ways To Develop Your LinkedIn Account To Generate Sales

2011-11-10T12:20:00.000-08:00

There is little doubt with the vast investment and exposure in Social Media that it will one day provide businesses with significant revenue generating capabilities.

But today, very few businesses have discovered how to convert their current time and investment in B2B Social Media sites, such as LinkedIn, into a new revenue stream.

However, there are ways to integrate key Social Media sites together to generate immediate and significant new sales.

To do so requires a systematic approach that combines various key LinkedIn features with a number of secondary Social Media sites known as bridges and carriers.

Integrated together these latent tools form one of the most effective lead / sales generation systems of our time.

If you are looking for a revolutionary, LinkedIn based Social Media system that can generate and maintain a steady stream of incremental revenue, then this webcast is for you.

Video: 15-key-ways-to-develop-your-linkedin-account-to-generate-sales

David Kalstrom - 602-770-0012 - CEO - www.outboundexcellence.com

Top 17 Leadership Traits Of All Time

2011-08-20T11:24:00.000-07:00

Everywhere we turn, we see needs and opportunities for more Leadership: Education, Business, Government, Sports, Churches, Families. I took a look back in history to compare some of the common traits of "Effective Leaders." Just as a reminder to us all.

1) Displays Of Effective Leadership

Effective Leaders best display their leadership when they get in challenging situations
For they always find ways to get themselves out

2) Characteristics Of Effective Leaders

They are focused
They are tough
You can’t argue with their results

3) Focus Of Effective Leaders

Leaders don’t look to blame others or even themselves
They are focused on solving problems

4) Importance Of Effective Leadership

If managers lose confidence in the leadership strategy
Or lose confidence in the executive leadership
The company is in grave danger

5) Influence Of Effective Leadership

Members of effectively led organizations continually show:

When they need to work harder….they work harder
When they need to work smarter .. they work smarter
And in the end …
They consistently achieve the results they commit to achieve

6) Sound Of Effective Leadership
Here is how an effective leader addresses his team in a difficult situation

- Look … This is where we are …
Here’s where we have to go…
Here’s how difficult it will be ….
Here’s a strategy that will get us there ..
Here’s what I need each of you to do….

7) Intuitive Nature Of Effective Leaders

Effective leaders are adept at the art of "Anticipating the Need for Change"
They see a vision of how to develop an effective strategy to adapt to the need for change
They are able to Create Effective Strategies from their Visions
They are able to Convince their Teams to Believe in their Visions, Plans and Strategies
They are Successful at Leading their Teams through Productive Change

8) Discipline Of Effective Leaders

Effective leaders are highly skilled at disciplining their thoughts in the moment
They can block out distractions and intensely focus on a single topic for large blocks of time
They can leverage this time with laser focused vision
To develop plans and strategies that will lead to increasingly higher levels of success

9) Vision Of Effective Leaders

They seem to live ahead of their time
They view the future as something to behold and not fear
They often cause tension within their organizations
Because their thoughts and ideas consistently revolve around change
As they relentlessly pursue excellence in everything they do
And most people resist change
Because it involves risk and hard work
But over time the theories and ideas of Effective Leaders become reality
and their work is eventually accepted by their peers and followers

10) Focus Of Effective Leaders

They set their goals and then go after what they want
They keep taking the right next step
and they continue taking steps that move them toward their goal
and they Don't Quit
Until their Goals are Achieved

11) Words Of Effective Leaders

They say what they really think
Maybe it won’t be what people want to hear
But it will be the truth

12) Confidence Of Effective Leaders

They have a confident sense of power and purpose
An almost daring willingness to accept the most difficult challenges
With the confident assurance they will overcome them

13) Desire Of Effective Leaders

They are driven ....
They are focused ...
They want to win every time

14) Belief In Others - Of Effective Leaders

They constantly demonstrate their ability
To develop people with average skills
To achieve exceptional performance

15) Standards Of Effective Leaders

They measure themselves and their contributions
Based on the improved performance of those they help

16) Opportunities Of Effective Leaders

They don’t wait for opportunities to be presented to them
They go out and create their own opportunities

17) Keys To The Success Of Effective Leaders

Focused…. Concentrated…. Effort ...
Knowledge .....Specialized Knowledge ..
A deep understanding of people’s needs ....
and how to effectively meet those needs ....
Flawless Execution ...
A commitment to … and a Relentless Pursuit ...Of Excellence

All good reminders - to keep us growing and developing as leaders through this time of great change and great need for more Effective Leadership.

Please take a moment to review our latest video:
15 Ways To Develop Your LinkedIn Account To Generate Sales

David Kalstrom
CEO - Outbound Excellence
Social Media Sales Growth Solutions
Sales Management Training & Development
davekalstrom@outboundexcellence.com
602-770-0012

This Week's 6/12 Latest & Hottest Social Media News, Applications & Best Practices

2011-06-12T10:59:00.000-07:00

This Week's 6/12 Latest & Hottest Social Media News, Applications & Best Practices
http://tinyurl.com/socialmedianews0612

NEW! Webcast: An Introduction To Social Media
http://davekalstrom.nextslide.com/test-4

Businesses are keenly aware of the value of Social Media and
the importance of having an effective social media system.

The challenge is that the market is so flooded with social media
news, applications and best practices that its easy to get lost in
the clutter and confusion trying to figure out the components
that will best meet each organization's unique business needs.

A second challenge is how to maximize their ROI. Most
companies have spent thousands of dollars in time and resources
to build a social media system that will generate incremental
revenue and capture new market share, only to see they continue
to incur costs with minimal ROI.

This webcast takes a no nonsense, non biased approach to the
most effective social media tools on the market and explains the
features, strengths and weaknesses of each application.

Allowing business leaders to make a more informed decision on
the social media tools that will result in achieving maximum sales
growth performance.

http://davekalstrom.nextslide.com/test-4

7 Smart Social Media Tools For Business
http://tinyurl.com/socialmedianews0612

8 Free or Low-Cost Twitter Timesaving Tools | *Twitter Toolkit*
http://tinyurl.com/socialmedianews0612

10 Steps To Getting Started On Twitter
http://tinyurl.com/socialmedianews0612

10 Steps To Automating Your Social Media
http://tinyurl.com/socialmedianews0612

New Report Links Profit To Social Media
http://tinyurl.com/socialmedianews0612

From Social Media To Social Commerce
http://tinyurl.com/socialmedianews0612

Using Facebook to Beat Competitors
http://tinyurl.com/socialmedianews0612

The Like Button Is Not A Social Media Strategy
http://tinyurl.com/socialmedianews0612

How To SEO Your Facebook Page
http://tinyurl.com/socialmedianews0612

New Study: 60% Say LinkedIn is Most Important Social Site
http://tinyurl.com/socialmedianews0612

11 Mobile Apps to Measure Your Online Success
http://tinyurl.com/socialmedianews0612

NEW! HootSuite: The Hottest Social Media Automation Application On The Market
http://davekalstrom.nextslide.com/hootsuite_3_automating_your_social_media_sites

This Week's 6/12 Latest & Hottest Social Media News, Applications & Best Practices
http://tinyurl.com/socialmedianews0612

NEW & IMPROVED! Complete Automated Social Media System

Our Outbound Excellence Automated "Turn-Key" Social Media System has just been Upgraded this week to include a Programmed RSS Feed to Automatically Capture Business Intelligence to submit as your Social Media Updates and one of the Hottest Social Media Lead Generation Sites on the market - BlogTalk Radio! Thousands of NEW! untapped Social Media Sales Leads.

Outbound Excellence - Social Media Sales Growth System - Offering

Set-Up / Expand: Blog, LinkedIn, Twitter, Facebook, YouTube
Integrate Social Media System Into A Common Interface: HootSuite
Program Automated Incoming & Outgoing Updates
Market Offering Using Social Media System
Develop a Webcast / Video To Promote Offering
Market Webcast via Integrated Social Media Marketing Engine
Create an HTML eMail - Webcast Invitation & Offering Introduction
Add Real-Time Tracking & Reporting Links to the eMail
Source 10k Target Contacts for eMail Campaign
Send the eMail to Target Contacts & Generate Tracking Reports
Set-Up RSS Feeds: Automate Business Intelligence & Obtain Leads
Set-Up a Blog Talk Radio Channel w/Integrated Social Media
Bundled System as Listed Above $795

David Kalstrom
Outbound Excellence, Inc.
877-337-2674
http://www.socialmediab2bstrategies.com/

Join our LinkedIn Network
http://www.linkedin.com/profile/view?id=10462310&locale=en_US&trk=tab_pro

Follow Us on Twitter
http://twitter.com/#!/davidkalstrom

View our Automating Your Social Media - webcast
http://www.brighttalk.com/webcast/252/26505

NEW! This Week's 6/4 Latest & Hottest Social Media News, Applications & Best Practices

2011-06-04T18:23:00.000-07:00

NEW! 6/4 This Week's Latest & Hottest Social Media News, Applications & Best Practices
Feature: HootSuite - Automating Your Social Media Sites - http://tinyurl.com/socialmedia0604

NEW! HootSuite: 3 - Automating Your Social Media Sites - Don't Miss This!
http://davekalstrom.nextslide.com/hootsuite_3_automating_your_social_media_sites

150 Max. Prospects You Can Effectively Follow On Social Media
http://www.pcworld.com/article/228980/study_friends_hard_to_keep_up_with_on_twitter_facebook.html

Webpopular: Google's 2011 SEO Best Practices
http://www.outboundexcellence.com/webpopular_google_seo_best_practices.pdf

Brands Need A Social Media Strategy For Twitter
http://www.dynamicbusiness.com.au/news/brands-need-social-media-strategy-twitter-30052011.html

Twitter Buys TweetDeck, Shaking Up Social Media Landscape
http://business.gather.com/viewArticle.action?articleId=281474979381116

Twitter's Top 5 Applications for June 2011
http://www.guardian.co.uk/technology/appsblog/2011/may/24/twitter-apps-top-five

Social Media Use By Retailers Soars
http://www.bizjournals.com/dayton/news/2011/05/27/social-media-use-by-retailers-soars.html

NEW! HootSuite 1: Integrating Your Social Media Sites Into "1" Interface
http://davekalstrom.nextslide.com/hootsuite_1_integrating_your_social_media_sites_into_1_interface

How Effective Is Your Social Media?
http://www.outboundexcellence.com/Social_Media_Quiz_Outbound_Excellence.pdf

51% of Businesses Use Social Media to Generate Sales
http://www.lvrj.com/business/valley-businesses-embracing-social-media-122766688.html

Overcoming the Top 5 Common Social Media Obstacles
http://www.insideselfstorage.com/articles/2011/05/overcoming-common-socialmedia-obstacles.aspx?pg=3

Webpopular: What Happens When SEO Goes Wrong, One Risks:
http://www.outboundexcellence.com/webpopular_what_happens_when_seo_goes_wrong.pdf

Twitter's Major Update To Its "Followers" Function
http://www.techradar.com/news/internet/see-users-twitter-timelines-with-latest-following-feature-959928

HootSuite vs TweetDeck: Twitter Users Face-Off
http://www.shinyshiny.tv/2011/05/hootsuite-vs-tweetdeck-twitter-client-face-off.html

What Google Looks For When Deciding Your Website Page Rank
http://www.outboundexcellence.com/webpopular_what_google_looks_for_when_deciding_website_pageranks.pdf

NEW! HootSuite2: Automating Your Social Media Updates

http://davekalstrom.nextslide.com/hootsuite_2_automating_your_social_media_-updates

Automatically Receive The Latest Social Media News, Tools, Best Practices
http://www.linkedin.com/groupRegistration?gid=2135865&csrfToken=ajax:1846639508264381517

NEW & IMPROVED! Complete Automated Social Media System

Our Outbound Excellence Automated "Turn-Key" Social Media System
has just been Upgraded this week to include a Programmed RSS Feed to
Automatically Capture Business Intelligence to submit as your Social Media
Updates & one of the Hottest Social Media Lead Generation Sites on the
market - BlogTalk Radio! Thousands of NEW! untapped Social Media
Sales Leads. FREE!

Outbound Excellence - Social Media Sales Growth System - Offering

Set-Up / Expand: Blog, LinkedIn, Twitter, Facebook, YouTube
Integrate Social Media System Into A Common Interface: HootSuite
Program Automated Incoming & Outgoing Updates
Market Offering Using Social Media System
Develop a Webcast / Video To Promote Offering
Market Webcast via Integrated Social Media Marketing Engine
Create an HTML eMail - Webcast Invitation & Offering Introduction
Add Real-Time Tracking & Reporting Links to the eMail
Source 10k Target Contacts for eMail Campaign
Send the eMail to Target Contacts & Generate Tracking Reports
Set-Up RSS Feeds: Automate Business Intelligence & Obtain Leads
Set-Up a Blog Talk Radio Channel w/Integrated Social Media
Bundled System as Listed Above $795

David Kalstrom
Outbound Excellence, Inc.
877-337-2674
http://www.socialmediab2bstrategies.com/

Join our LinkedIn Network
http://www.linkedin.com/profile/view?id=10462310&locale=en_US&trk=tab_pro

Follow Us on Twitter
http://twitter.com/#!/davidkalstrom

View our Automating Your Social Media - webcast
http://www.brighttalk.com/webcast/252/26505

Latest & Hottest Social Media News, Tools and Best Practices 5/23/2011

2011-05-23T19:14:00.000-07:00

Top 25 Ways To Increase Social Media Sales

http://tinyurl.com/outboundexcellence12

5 Advantages of Social Media Automation
http://tinyurl.com/outboundexcellence3

Top 10 Tools For Leveraging Twitter
http://tinyurl.com/outboundexcellence4

25 Twitter Tips For Businesses in 140 Characters or Less
http://tinyurl.com/outboundexcellence5

How To Use HootSuite As A Marketing Tool
http://tinyurl.com/outboundexcellence6

Q2 Social Media Test - How Much Do You Know?
http://tinyurl.com/outboundexcellence13

GroupOn, Foursquare & LivingSocial Are Revolutionizing Local Social Media
http://tinyurl.com/outboundexcellence8

New Trend: Employers Snooping Into Prospective Employees' Social Networks
http://tinyurl.com/outboundexcellence9

Facebook and Twitter Hurt Workplace Productivity
http://tinyurl.com/outboundexcellence10

Social Networks Accused of Making 'An Ass Of The Law'
http://tinyurl.com/outboundexcellence11

Twitter and Facebook Know Where You've Been Online?
http://tinyurl.com/outboundexcellence2

In A Relentless Pursuit Of Excellence ...

David Kalstrom
Outbound Excellence, Inc.
877-337-2674
http://www.socialmediab2bstrategies.com/

NEW! Social Media Scorecard - How Does Your Business Rate?

2011-05-02T16:39:00.000-07:00

Social Media provides businesses with a relatively quick, low cost and effective method to generate a new revenue stream. For that reason, businesses are moving quickly to learn how to leverage Social Media to increase their revenue stream.

The challenge for many businesses is that with the low barrier of entry to proclaim oneself as a social media expert, there are endless vendors claiming to be experts in the area of social media and they have flooded the internet with clutter and confusion.

The purpose of this survey is three-fold: 1) To see how your Social Media Strategy stacks up against your competitors. 2) To see where the holes lie in your existing sales growth strategy. 3) To provide a tailored plan to get your existing Social Media Strategy converted into a New Revenue Stream!

Simple, Easy To Develop – New Revenue Stream
The following survey will demonstrate that there is a relatively Simple, Easy to Use, Social Media formula that virtually any business can use to generate a new stream of revenue. The Social Media B2B Formula for Success is: Webcast + LinkedIn + Twitter + Facebook + YouTube + HootSuite + RSS Feeds + eMail Newsletters + Real Time Reporting and Tracking Software.

Through the Effective Design and Execution of this formula any business can begin Electronically Identifying Target Prospects That Have an Interest in their Products and Services and then Convert These Prospects into Increased Revenue.

Rapid Small Business Adoption
With the ease in which businesses can inexpensively generate new leads to grow their sales, virtually “overnight,” it is no surprise most businesses are rapidly moving to take advantage of it.

Primary, Secondary Sites and Carriers
There is little dispute over the primary elements that make up an effective Social Media Sales and Marketing System.

But these primary components alone, regardless of the time and money invested in developing them, for most companies create little incremental revenue until they are paired with effective carriers, integrated with secondary applications and integrated into an application that automates updates.

What’s Missing In Small Business Social Media Systems
These elements, missing from most small business social media systems, is what determines the level of success, measured in terms of increased cash flow, that businesses achieve from their social media investment.

How Does Your Business Measure Up?
Take the Quiz

1. We have a LinkedIn profile @ 90% or Higher 10points

2. We belong to at least 30 LinkedIn Groups 5 points

3. We have at least 500 LinkedIn Contacts 5 points

4. We have reached out via LinkedIn with a request to the Key Decision Makers at each of our Active Customers to join our LinkedIn network 5 points

5. If our Active Customer Decision Makers have a Twitter Account linked to their LinkedIn profile we clicked their Twitter link and are now following their Tweets 2 Points

6. We have searched LinkedIn to see which of our customers have a company profile in LinkedIn and we are now following these companies 2 Points

7. We have added an Application such as SlideShare to our LinkedIn profile and through this application we have added presentations about our company, our understanding of our target industry and market needs and about the products and services we offer 5 points

8. We have added an Application such as Box.Net to our LinkedIn profile and through this application we have added whitepapers, case studies, testimonials, industry research and offering introductions to our LinkedIn profile 5 points

9. We have a Twitter Account and have our Twitter Account added to our LinkedIn profile 5 points

10. We have conducted a search in Twitter for each of our customers and are following the Tweets of each of our customers that have Twitter Accounts 2 Points

11. We have conducted a search on Twitter to identify target prospects that have a Twitter Account and are now following the Tweets of each of these prospects. 2 Points

12. We have conducted a search on Twitter to identify each of our key competitors that have a Twitter Account and we are now following the Tweets of each of these competitors
2 Points

13. We have a Facebook “Business / Product” page which is fully developed providing information about our company and the value of the products / services we offer 5 points

14. We have a YouTube account and have a video posted 5 points

15. We have a webcast on a platform that has a built in Social Media Interface to the top Social Media sites and: 1) Creates a banner ad invitation of our webcasts 2) Automatically identifies each of our LinkedIn Groups and Contacts 3) Allows us to post our webcasts to any or all of our Groups and Contacts at the click of a mouse. 10 points

16. We post powerpoints with voice or video to our webcasting platform on a monthly basis 10 points

17. We post our webcasts to key social media sites at least twice per month 10 points

18. We have a blog and we post updates to our blog at least once per week 5 points

19. We have an RSS Feed system programmed to capture Business Intelligence on our key industry and market segments identifying the pain, problems and challenges faced by our target prospects and customers as well as the changing trends in these business segments 5 points

20. We have each of our core Social Media Sites integrated into a common backbone that monitors the incoming and outgoing updates into each of our social media sites 10 points

21. Using our automated Social Media system we post automated updates into our key Social Media sites at least 4x per day 10 points

22. We send out thought knowledge newsletters at least once per month and at least 60% of the content of our newsletters conveys the latest industry and market news such research on changing trends, new rules and regulations, along with the common pain, problems and challenges faced by companies in our target industry and market segments along with proven best practices for overcoming these current and future challenges. 10 points

23. We track the clicks to our newsletter in “real time” 10 points

24. We use our “Real Time” tracking system to make an immediate follow-up call to each prospect that clicks on a link in our newsletter or any email communication 10 points

25. We track the clicks to our newsletter in “real time” and immediately after a prospect clicks on a link in our newsletter we submit a request through LinkedIn inviting the prospect / customer to join our LinkedIn network. 10 points

How Did Your Business Score?

The Maximum Score Possible = 160 Points
• Social Media Master: 144 – 160 Points
• Social Media Advanced: 128 – 143 Points
• Social Media Intermediate: 112 – 127 Points
• Social Media Moderate: 96 – 111 Points
• Social Media Beginner: Less than 96 Points
***********************************

Social Media Master: 144 – 160 Points
Congratulations, you are among a visionary group of businesses that search out new and innovative ways to grow your business. You read about cutting edge Web 2.0 technologies and seek to understand and integrate these technologies into your integrated sales and marketing system.

You have the ability to separate through the clutter and confusion that is bombarding the internet regarding social media and extract the data this is most meaningful to your organization based on its unique business needs.

You have effective leadership that can take various thoughts, ideas and concepts and integrate them into a new revenue stream.

Social Media Advanced: 128 – 143 Points
You are eagerly out on the internet learning about new Social Media tools and applications and looking for ways to leverage these tools to gain and maintain a competitive edge.

You have a thorough knowledge of the Primary Social Media sites and you are leveraging them fairly effectively to generate new sales leads.

The areas that are most likely holding you back from having your Social Media system creating significant new revenue are Secondary Social Media sites such as Webcasts with integrated Social Media marketing interfaces and various carriers that turn your Social Media “sites” into a viral marketing “system.”

Social Media Intermediate: 112 – 127 Points
Your understanding of Social Media is developing, you have a Social Media plan and you are executing on your plan.

It is likely that rather than having a Social Media “System” you have various Social Media Sites that are developed to various stages. It is also highly probable that you can and will be making immediate improvements to your social media sites based on the best practices listed in our survey.

You are capable of achieving significant revenue improvements within the next 90-120 days as a result of some minor but important improvements to your existing Social Media structure.

Social Media Moderate: 96 – 111 Points
You are using Social Media, but you either don’t have an Effective Social Media Strategy in place or you have an Effective Strategy in place but it is not being Executed Effectively.

In most cases we see businesses that have a series of tactical plans that have been developed by various parties with various levels of Social Media knowledge and experience but the business lacks a resource to convert their tactical plans into a revenue generating Social Media System.

Compass and Roadmap to Greater Social Media Success
For those businesses that are looking for proven methods to increase the success of their Social Media Strategy, the compass and roadmap are listed above. Look into the areas listed above that are missing from your existing Social Media System, learn how these processes work, and the value they would provide in terms of Increased ROI, and then integrate them into your existing Social Media Strategy.

Interested In Reaching A Social Media Rating of 160 in 1 Week
Outbound Excellence has developed a “Turn-Key” Social Media Offering that evaluates your existing Social Media System, and then within 1 Week will develop your Social Media System, regardless of its current state or rating, to a Rating of 160.

Maximizing your ability to create and maintain a New Social Media Revenue Stream for your Business.

Here’s what you’ll receive as part of our “Developing Your Social Media Strategy in Less Than 1 Week” offering:

Social Media Sales Growth - Offering
• Set-Up / Expand: Blog, LinkedIn, Twitter, Facebook, YouTube
• Integrate Social Media System Into A Common Interface: HootSuite
• Program Automated Incoming & Outgoing Updates
• Market Client's Offering Using Social Media System
• Develop and Distribute Press Release to 4 Press Release Sites
• Develop a Webcast / Video To Promote Offering
• Market Webcast via Integrated Social Media Marketing Engine
• Create an HTML eMail - Webcast Invitation & Offering Introduction
• Add Real-Time Tracking & Reporting Links to the eMail
• Source 10k Target Contacts for eMail Campaign
• Send the eMail to Target Contacts & Generate Tracking Reports
• Provide Client with New Target Prospect Information
• Manage this Social Media System for 30 Days
• Provide Full Training and Support

Social Media Sales Growth - Pricing
• Bundled System as Listed Above $795

Social Media Sales Growth Solutions
The following links include a 1 Page HTML eMail overview of our Social Media Sales
Growth offerings as well as a link to a webcast which provides a more detailed
look at how the system works as an integrated solution.

1 Page Overview: Social Media Sales Growth System
http://www.outboundexcellence.com/2011_Prospecting_Web30_Cold_Calling_Is_Dead.htm

Webcast: Overview - Social Media Sales Growth System
http://www.brighttalk.com/webcast/24929

Website: Social Media Sales Growth Offerings
h ttp://socialmediab2bstrategies.com/index.htm

Please feel free to call if you have any questions.

In A Relentless Pursuit Of Excellence ...

David Kalstrom
Outbound Excellence, Inc.
877-337-2674

Increase Sales By Submitting 4 Free Press Releases = 1200 Viewers

2011-04-03T12:46:00.000-07:00

Here is a link to the Top 50 Free Press Release sites

* Top 50 Free Press Release Sites

Here are the top 4 sites that will draw 80% of the viewers

* PR Log
* i-newswire
* 24-7 Press Release
* PR-USA

The first file has a hyperlink from the listing of each free press release site
to the landing page on each site where you can register or post your
new release.

An average of 1200 viewers will view your press release, if it is written using a standard press release template and if it is accepted to the Top 4 Press Release sites listed above.

In A Relentless Pursuit Of Excellence ...

David Kalstrom
Outbound Excellence, Inc.
877-337-2674
www.outboundexcellence.com

How RSS Feeds Eliminate The Need For Cold Calling

2011-03-27T19:52:00.000-07:00

http://www.brighttalk.com/webcast/22930

RSS Feeds are among the most effective lead generation tools available on the market today.

If any of the following company criteria fits your Ideal Customer Profile, then we will show you how to set up a simple, low cost system that will drive a steady stream of incoming leads into your sales team:

1) Companies Buying, Building or Expanding Operations (e.g. Headquarter Site, Call Center, Sales Office, Mfg. Facility, Warehouse or Distribution Center

2) Leadership Changes At The "C" Level

3) Companies That Have Just Received New Funding or Are Releasing A New Product

4) Have Just Posted A Large Number Of new Jobs

5) Announced They Have Missed Their Quarterly Goals

If You Are Looking For Automatic Notification Of Companies In Your Target Industry / Market Segment That Are Going Through One Of These "New Sales Opportunity Events," then an RSS Feed System can provide your organization with several hundred new qualified sales opportunities each year. David Kalstrom 602-770-0012
Dave Kalstrom - Outbound Excellence - 602-770-0012 - success@outboundexcellence.com

NEW! Developing A Lean Six Sigma Lite Sales Management System

2011-03-16T18:47:00.000-07:00

Scientific Approach To Developing Sales Management System

In the past two decades there has never been a more important time to leverage a Proven Scientific Approach to Developing Your Sales Growth Strategy then there is today.

Winging It Just Won't Work Any More
Selling has changed dramatically just over the past 2 years of our economic downturn, and most companies realize that they just can't achieve aggressive sales growth goals without a significant change to their existing sales strategy.

Proven Approach: Continuous Profitable Sales Growth Performance
For the past 12 years Outbound Excellence has specialized in Developing Sales Growth Strategies for companies through North America and Europe. We have specialized tools and guides, and proven sales growth processes that you can leverage to develop a 2011 Sales Growth Strategy that will allow you to Achieve and Maintain - Continuous Profitable Sales and Customer Growth Performance.

Begin Capturing Competitive Marketshare
Staying competitive in the market today is risky enough, don't take a risk when developing your 2011 Sales Growth Strategy. Take a proven approach and focus your strategic planning efforts on capturing new market share from your competitors.

Keys To Long Term Sales Growth Success
This webcast will show you how to Develop A Record Setting Sales Strategy for 2011. Don't Miss It!

Resources:

NEW! Webcast: Developing A Lean Six Sigma Lite Sales Management System

Free Booklet: Developing A Lean Six Sigma Lite Sales Management System

David Kalstrom
CEO - Outbound Excellence
602-770-0012
success@outboundexcellence.com

Blog

Twitter

Sales Consulting Website
LinkedIn Sales Mgmt. Group
2011 Social Media Best Practices

2011 Sales Management Best Practices
Prospecting Web 3.0 Cold Calling Is Dead!

2011 Sales Leadership Best Practices Guide

2011-02-05T18:29:00.001-08:00

2011 Sales Leadership Best Practices Guide
http://www.outboundexcellence.com/Sales_Leadership_Guide.pdf

Prospecting Web 3.0 Cold Calling Is Dead!

2009-07-19T11:39:00.000-07:00

Prospecting Web 3.0 Cold Calling Is Dead
Integrates Today’s Most Effective Web 3.0
Technology together to:

1. Source Updated Target Prospect Contact Information

2. Identify if your Target Prospects are Experiencing
"The Pain" your Offering is Designed to Alleviate

3. Introduce your Offering and Educate your Prospects
on How your Offering Will Alleviate their Pain

4. Electronically Identify Prospects as they Acknowledge
their Pain and Interest in your Offering to Relieve Their Pain

5. Capture each Prospect's Full Contact Information and
their Exact Areas and Levels of Interest in your Offering

6. Convey this Information in "Real Time" to your Sales Team

7. Allow your Sales Team to make Follow-Up Calls to these
Prospects while your Offering is at the Peak of their Interest

8. Significantly Increase Sales, Profits and Customer Growth!

Conventional Cold Calling Is No Longer Effective!

With the increasing effectiveness of the Internet and the growing popularity of social media, there has been a dramatic change in the way companies buy, because buyers are so well informed. They can find out virtually any information they want about a product or service without the help of a sales person.

Combined with the reduction in support staff and the increased demands on key decision makers due to our challenging economic conditions, you end up with sales people reaching less than 50% of the decision makers they reached just a few years ago.

In addition to prospects taking fewer calls from sales people, they often don't want sales people to make follow-up calls or visit until they get to a final requirement, and oftentimes, not even then.

Source Of Operational Inefficiencies

So for organizations that have remained profitable in the past using a conventional model of cold calling down lists of sales leads and relying on a historical number of contacts and presentations to achieve their revenue goals, they are finding that their conventional system of selling is no longer enough.

Those organizations that haven't re-aligned their conventional Sales Processes with today's new Buying Processes are likely putting resources into the wrong place and operating very inefficiently. By now, many are seeing the results of those inefficiencies in the form of declining market share.

Aligning Buying and Selling Processes
Our Prospecting Web 3.0 - Cold Calling Is Dead - Prospecting System is designed to Re-Align Conventional Sales Processes with the New Buying Processes that are in place in most successful companies today.

Today's Web 3.0 Sales Process

Successfully aligning an organization's Sales Process with their target prospect's Buying Process lies in the organization's Ability and Willingness to achieve the following Sales Objectives, in the same manner their Prospects are Achieving their Buying Objectives, through the Internet:

Identify Target Prospects and Key Decision Making Contacts
Identify When Prospects Have a Need For Your Solution
Identify Where Prospects Are Searching For Your Solution
Present Solutions When and Where Prospects Are Looking

These are the objectives that our Prospecting Web 3.0 Cold Calling Is Dead system achieves, and it achieves these objectives quickly, effectively and at a surprisingly low cost.

Your target prospects and customers are going on line to view discussions about the key challenges they are facing and to obtain the information they need to make buying decisions about the majority of products and services they purchase.

Target Prospecting

Companies that are continuing to grow today by gaining competitive market share are those that have figured out where their target prospects and customers are looking for information regarding the challenges they are facing and the solutions to those challenges.

They are then posting the information their prospects and customers are looking for, when and where they are looking for it.

It is those companies that are earning the market share that their competitors are losing.

What is Prospecting Web 3.0 - Cold Calling Is Dead!

Prospecting Web 3.0 - Cold Calling Is Dead! uses proven Internet applications such as Jigsaw, Netprospex, SalesView, Group Mail, Group Metrics, Blog Bridge and tools such as Electronic Contact Databases, RSS Feeds, Blogs, Business Networking, Social Media, Tracking Software and Webcasts, in place of conventional cold calling methodologies to Increase Revenue while Reducing Sales Costs.

Here are just a few examples of the components that comprise a typical Prospecting Web 3.0 Cold Calling Is Dead - "Prospecting System."

Sales View

SalesView is a little known application that is a big breakthrough in providing Business Intelligence.

Sales View provides automated business intelligence that earns you the right to speak with target decision makers and allows you to engage in immediate and meaningful discussions with them about key sales opportunities.

Sales Intelligence - RSS Feeds

Leadership Changes
New Offerings
Acquisitions and Partnerships
Building and Expanding Operations
Cost Cutting
Outperforming and Underperforming
Company Presentation
Research and Development
Funding Development
Real Estate Deals
Corporate Challenges

Blog BridgeAnother component in our Prospecting Web 3.0 Cold Calling Is Dead System is an RSS System called Blog Bridge.
Where SalesView captures News Feeds about your Target Prospects and Customers, Blog Bridge is programmed to capture sales intelligence about general growth opportunities as well as allowing you to monitor top competitors and key industry and market trends.

Target Sales Opportunities

Companies Building & Expanding Facilities
Companies Creating New Jobs
Mergers and Acquisitions
Key Competitive Wins & Loses
New OEM Product & Service Introductions
New Industry & Market Niches

Trackable E-DocumentsMost companies today have a service such as Constant Contact or Vertical Response that is used to send out "trackable" emails. The greatest value that most companies get out of these services is that they track the recipients that view and click on embedded links within their electronic documents. This increases close rates and lowers sales costs by allowing sales people to make sales calls to prospects that have already indicated an interest in their offering.

The drawback to these services, is that on average, there is a 2-3 day delay from the time a prospect electronically identifies himself as having and interest in your offering, by clicking on a link within your e-document, and the time they receive a follow-up call from your sales team.

In a single business day, much less 2-3 business days, 95% of the value of your offering has been forgotten in the prospect's mind. In essence, the magic of trackable e-marketing, has been lost.

Group Mail and Group Metrics

However, Group Mail and Group Metrics provide all the functionality that Constant Contact and Vertical Response provides PLUS it sits right on your desktop and streams your prospect's open and click through data to your sales team in Real Time.

So instead of waiting several hours or days, to receive information on target prospects that electronically identify themselves as having an interest in your products and services, within seconds of a target prospect clicking on an embedded link within your email, your sales team can identify the full contact information of the prospect, along with their exact area and level of interest, and then make a follow-up call to the interested prospect while your solution is at the "Top Of Their Mind" / "Peak Of Their Interest."

This is Prospecting Web 3.0 Cold Calling Is Dead - and it has changed the way that effective prospecting is done today.

Group Mail

Personalized Messages to Each Recipient
Unlimited # of Groups/Lists
Unlimited # of Recipients / Group
Recipient Details are Private and Secure
Run and Maintain CAN-SPAM Compliant Newsletters
Automated Subscription, Removal and Filtering
Handle Bounces Automatically and Verify Recipients
Send Messages Directly to Recipients from your Desktop
Send Through a Dedicated E-mail Server w/Multiple Connections
Works with MSN and Practically all Corporate Email Systems
Send Personalized Wireless Mobile SMS Text Messages
Prepare and Schedule Messages for Future Delivery

Group Metrics

Email Open and Click-Thru Tracking
See who Opened your Emails & Clicked on your Links
Identify your Best Prospects and Customers
Track the interests of Your Prospects & Customers
Data is Automatically Aggregated Into Reports
PDF Reports can be Easily Saved, Printed or Emailed
3rd Party Reports allows them to View Just Their Reports
Track Hits to Website Solely from your Email Marketing Campaigns
Export Groups of Unique Recipients for Future targeted Campaigns

Webcasts
When combined with Group Mail and Group Metrics, as notification and tracking tools, Webcasts are capable of feeding an incremental stream of new target prospects to your sales team.

If they are used correctly and if all the tools that are available to promote the webcasts are utilized to maximize viewership, webcasts can be one of the most profitable sales tools in your arsenal.
Here's a few stats on the top webcasting platforms where we run and market webcasts for our clients:

Over 60,000 C-Levels Decision Makers View Each Month
The Average # of Viewers For A Webcast Is Over 100
A Webcast Can Reside On An Unlimited # of Websites
Webcasts Gain 6x The Viewers Archived As It Does Live
Webcasts Have 50 Built In Social Networking Components
Webcast Platform Automatically Generates Banner Ads
A Webcast Can Be Listed In 50 LinkedIn Groups / Day
System Automatically Generates & Sends Webcast Updates
Webcasts Track All Viewers & Provide Full Contact Data

Business Networking - LinkedIn
Don't underestimate the value of LinkedIn. LinkedIn offers unlimited opportunities for you to:

Identify Target Prospect Accounts
Identify Key Decision Makers
Obtain Key Personal & Business Data On Key DMs
Engage in Industry Related On-Line Discussions
Identify Key Industry, Market & Prospect Challenges
Discuss Solutions On Line With Target Prospects
Post Discussions In Target Industry Groups
Post & Hold On-Line Education Events
Communicate Through LinkedIn In Mail
Find Connections For Referrals

If you don't have a profile in LinkedIn, get one set up today, identify and join pertinent groups, post white papers, engage in discussions and search out and connect with key decision makers at your target prospect and customer accounts.

Social Networking ToolsAmongst all the Social Media / Social Networking hype there are a few golden nuggets that are worth taking advantage of from a sales perspective. Integrated together, these components can help establish you as a thought leader in your field, help reinforce credibility and trust with your prospects and help create a steady stream of qualified sales leads:

Blogspot Blog

Showcases: Thought Knowledge & Offerings
Establishes Credibility & Trust
Drives Audience To Webcasts, Website & LinkedIn
Results In Inbound Targeted Sales Opportunities

RSS Feed / Digg / Autopinger / Technorati / TwitterThese tools will all draw an audience to your blog

Thank You!

David Kalstrom
Outbound Excellence
877-337-2674

Website:
http://www.outboundexcellence.com/

Email:
success@outboundexcellence.com

Webcast:
http://www.brighttalk.com/webcast/22235

LinkedIn Group:
http://tiny.cc/Web30LinkedInGroup471